Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single sort of truck and a single form of car, which represented a journeying from his pre-war market place strategy. The single truck which Berliet focused was the 5 ton CBA that had served the united states so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to possessing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was on the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to produce the "Berliet Type VB" at the rate of 100 cars daily which would have been an ambitious target within any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's merely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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