Berliet was a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became the actual Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no more buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single form of truck and a single form of car, which represented a journeying from his pre-war market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the world so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not merely one to miss a key: rather than devote time period and engineering talent to having a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when this had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was of the same quality as the American steel used for this Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to develop the "Berliet Type VB" on the rate of 100 cars every day which would have been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into your hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banks.
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