Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was not buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single kind of truck and a single style of car, which represented a leaving from his pre-war market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a trick: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when it had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars each day which would have been an ambitious target below any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's solely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors plus the firm therefore fell in the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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