Berliet had been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became your Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single sort of truck and a single kind of car, which represented a departure from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the nation so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when it had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been recently an ambitious target underneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banks.
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