Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was not buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a starting from his pre-war marketplace strategy. The single truck where Berliet focused was your 5 ton CBA that had served the country so well during the war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was probably none to miss a trick: rather than devote time period and engineering talent to developing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when this had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was with the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational harm to the company.
The factory was set up to create the "Berliet Type VB" on the rate of 100 cars per day which would have also been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's solely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and also the firm therefore fell into the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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