Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became the actual Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no longer buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single sort of truck and a single sort of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the world so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a trick: rather than devote occasion and engineering talent to creating a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to make the "Berliet Type VB" at the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's just passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell in to the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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