Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single sort of truck and a single sort of car, which represented a starting from his pre-war current market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the world so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received inside March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to produce the "Berliet Type VB" with the rate of 100 cars daily which would have been an ambitious target within any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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