Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
Just before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed ideal. The company became your Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was not buying all the pickups the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single style of truck and a single kind of car, which represented a departure from his pre-war market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the country so well during your war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was probably none to miss a key: rather than devote moment and engineering talent to making a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when this had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to create the "Berliet Type VB" at the rate of 100 cars every day which would have recently been an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's simply passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking companies.
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