Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the particular Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was not buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single form of truck and a single kind of car, which represented a journeying from his pre-war marketplace strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the nation so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not just one to miss a technique: rather than devote time period and engineering talent to creating a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to develop the "Berliet Type VB" in the rate of 100 cars each day which would have recently been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors plus the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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