Berliet has been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became your Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was don't buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a journeying from his pre-war market strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the world so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was probably none to miss a strategy: rather than devote period and engineering talent to possessing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when the item had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to make the "Berliet Type VB" in the rate of 100 cars daily which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors as well as the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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