Berliet had been a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became your Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was will no longer buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single sort of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the media so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was probably none to miss a key: rather than devote moment and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when the item had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was from the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to develop the "Berliet Type VB" on the rate of 100 cars every day which would have recently been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors along with the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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