Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was not buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single form of truck and a single type of car, which represented a travel from his pre-war industry strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was probably none to miss a technique: rather than devote occasion and engineering talent to creating a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when it had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was in the same quality as the Us steel used for the particular Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to create the "Berliet Type VB" with the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's merely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking companies.
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