Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became the Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was will no longer buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single sort of truck and a single type of car, which represented a journeying from his pre-war industry strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the country so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a trick: rather than devote time and engineering talent to making a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when it had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to create the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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