Berliet had been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the actual Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was don't buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single type of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the world so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not merely one to miss a tip: rather than devote occasion and engineering talent to making a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the American steel used for your Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to develop the "Berliet Type VB" in the rate of 100 cars each day which would have been an ambitious target below any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's simply passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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