Berliet has been a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new legitimate structure was deemed correct. The company became this Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was will no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a journeying from his pre-war market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the world so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not merely one to miss a technique: rather than devote time period and engineering talent to creating a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when the idea had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was of the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have also been an ambitious target underneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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