Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became this Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single form of truck and a single kind of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the country so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to develop the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's just passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.
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