Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became the actual Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no more buying all the vans the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single type of truck and a single form of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the united states so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote time period and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to develop the "Berliet Type VB" for the rate of 100 cars daily which would have also been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's only passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and the firm therefore fell in the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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