Berliet seemed to be a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was will no longer buying all the trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single sort of truck and a single style of car, which represented a travel from his pre-war market place strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a trick: rather than devote time and engineering talent to creating a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received within March 1919 when this had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was on the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors along with the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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