Berliet was a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became your Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single kind of truck and a single kind of car, which represented a starting from his pre-war market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the world so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote occasion and engineering talent to having a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's just passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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