Berliet had been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the particular Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no more buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single kind of truck and a single kind of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the nation so well during the war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to developing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when it had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was in the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to create the "Berliet Type VB" in the rate of 100 cars daily which would have been recently an ambitious target within any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors as well as the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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