Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became your Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was will no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the nation so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was probably none to miss a tip: rather than devote time and engineering talent to having a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when the idea had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational injury to the company.
Armoured Carrier No.676, Berliet Gazelle No. 824 en 11 Verkeersborden
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The factory had been set up to generate the "Berliet Type VB" on the rate of 100 cars per day which would have recently been an ambitious target under any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking companies.
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