Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new legitimate structure was deemed ideal. The company became your Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a starting from his pre-war marketplace strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not just one to miss a trick: rather than devote moment and engineering talent to having a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when the idea had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was with the same quality as the American steel used for the particular Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to create the "Berliet Type VB" for the rate of 100 cars per day which would have recently been an ambitious target under any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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