Berliet was a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
2ème Partie : 34ème TOUR DE BRETAGNE DES VEHICULES ANCIENS. LAMBALLE
Previous to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became the Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no more buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single type of truck and a single type of car, which represented a leaving from his pre-war current market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the media so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to having a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received within March 1919 when it had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was on the same quality as the American steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational injury to the company.
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2ème Partie : 34ème TOUR DE BRETAGNE DES VEHICULES ANCIENS. LAMBALLE
The factory ended up set up to make the "Berliet Type VB" for the rate of 100 cars every day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors along with the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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