Berliet has been a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no more buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single style of truck and a single form of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the world so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to making a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when that had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was with the same quality as the United states steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to generate the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors plus the firm therefore fell in to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the banks.
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