Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
Previous to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was don't buying all the pickups the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single type of truck and a single style of car, which represented a starting from his pre-war market place strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to developing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when this had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was with the same quality as the United states steel used for this Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have been recently an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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