Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became the actual Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single type of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote time and engineering talent to making a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was on the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational injury to the company.
Photos of Berliet GBC 8 Gazelle 6x6 1958–62
Berliet Photos / Berliet 100
The factory were being set up to create the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target within any circumstances. The rapid drop-off successful for what at this time was the manufacturer's only passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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