Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
Prior to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was will no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single type of truck and a single style of car, which represented a journeying from his pre-war market strategy. The single truck which Berliet focused was the 5 ton CBA that had served the world so well during the war.
The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not just one to miss a key: rather than devote time and engineering talent to creating a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received in March 1919 when the item had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was on the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to generate the "Berliet Type VB" on the rate of 100 cars every day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's just passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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