Berliet has been a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no more buying all the pickups the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single sort of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the media so well during the war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not one to miss a tip: rather than devote moment and engineering talent to developing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received within March 1919 when it had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was of the same quality as the American steel used for your Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to generate the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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