Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
Prior to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed appropriate. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single sort of truck and a single form of car, which represented a journeying from his pre-war market strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not merely one to miss a technique: rather than devote time and engineering talent to developing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when it had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the Us steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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