Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the actual Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no more buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a journeying from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during the particular war.
The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to making a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when it had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the American steel used for your Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to create the "Berliet Type VB" with the rate of 100 cars each day which would have been recently an ambitious target within any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's only passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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