Berliet had been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no more buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single style of truck and a single form of car, which represented a travel from his pre-war current market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the united states so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not merely one to miss a technique: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was from the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars every day which would have also been an ambitious target below any circumstances. The rapid drop-off popular for what during this period was the manufacturer's only passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking companies.
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