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Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.

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Before World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became your Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was not buying all the vans the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single style of truck and a single style of car, which represented a leaving from his pre-war market place strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the nation so well during the war.

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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a technique: rather than devote occasion and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when that had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational problems for the company.

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The factory was set up to develop the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have recently been an ambitious target below any circumstances. The rapid drop-off popular for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors along with the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the finance institutions.

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