Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
Just before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was not buying all the trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during the war.
The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a strategy: rather than devote time and engineering talent to making a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when the item had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was in the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational damage to the company.
The factory had been set up to generate the "Berliet Type VB" in the rate of 100 cars each day which would have recently been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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