Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was will no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single style of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was probably none to miss a strategy: rather than devote moment and engineering talent to possessing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when the idea had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was in the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to generate the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's only passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors along with the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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