Berliet has been a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became the Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no more buying all the vans the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single kind of truck and a single sort of car, which represented a leaving from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the country so well during your war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not merely one to miss a trick: rather than devote time period and engineering talent to having a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when the idea had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was from the same quality as the United states steel used for your Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to generate the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target below any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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