Berliet had been a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was don't buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single style of truck and a single style of car, which represented a starting from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the world so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not just one to miss a strategy: rather than devote moment and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received in March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was on the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for that early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars every day which would have also been an ambitious target under any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors plus the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banking companies.
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