Berliet was a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became this Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no longer buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single style of car, which represented a leaving from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not just one to miss a technique: rather than devote time period and engineering talent to possessing a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when the item had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
The factory were being set up to produce the "Berliet Type VB" on the rate of 100 cars every day which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the banks.
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