Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was not buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single style of truck and a single sort of car, which represented a departure from his pre-war market place strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the nation so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to making a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when that had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to produce the "Berliet Type VB" on the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking companies.
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