Berliet had been a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed ideal. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was not buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a starting from his pre-war market place strategy. The single truck where Berliet focused was this 5 ton CBA that had served the world so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not one to miss a trick: rather than devote time and engineering talent to having a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when the item had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was on the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to generate the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target below any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's solely passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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