Berliet was a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed proper. The company became your Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no longer buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single sort of truck and a single style of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not just one to miss a tip: rather than devote period and engineering talent to creating a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received throughout March 1919 when the item had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to generate the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been recently an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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