Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was will no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single kind of car, which represented a starting from his pre-war current market strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the nation so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a trick: rather than devote occasion and engineering talent to having a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received within March 1919 when the idea had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the United states steel used for the actual Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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