Berliet had been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the actual Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was will no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a departure from his pre-war market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the media so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time period and engineering talent to having a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet content was well received inside March 1919 when the idea had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was from the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to generate the "Berliet Type VB" on the rate of 100 cars daily which would have been recently an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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