Berliet had been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single style of car, which represented a leaving from his pre-war market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the world so well during the actual war.
2ème Partie : 34ème TOUR DE BRETAGNE DES VEHICULES ANCIENS. LAMBALLE
The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a tip: rather than devote period and engineering talent to making a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when the idea had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the American steel used for the actual Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to develop the "Berliet Type VB" with the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's solely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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