Berliet has been a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was will no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single type of truck and a single type of car, which represented a departure from his pre-war industry strategy. The single truck which Berliet focused was your 5 ton CBA that had served the world so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a trick: rather than devote time period and engineering talent to creating a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when it had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to make the "Berliet Type VB" at the rate of 100 cars daily which would have been recently an ambitious target within any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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