Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was no more buying all the vans the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to create the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have already been an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's simply passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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