Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single sort of truck and a single form of car, which represented a leaving from his pre-war current market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the world so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not just one to miss a tip: rather than devote time period and engineering talent to possessing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when it had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was in the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" for the rate of 100 cars every day which would have recently been an ambitious target under any circumstances. The rapid drop-off popular for what during this period was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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