Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was don't buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a starting from his pre-war industry strategy. The single truck which Berliet focused was your 5 ton CBA that had served the world so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote moment and engineering talent to developing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was on the same quality as the United states steel used for the particular Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to generate the "Berliet Type VB" for the rate of 100 cars each day which would have recently been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's just passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in to the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banks.
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