Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the actual Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was not buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single type of truck and a single style of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not just one to miss a key: rather than devote occasion and engineering talent to possessing a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received in March 1919 when that had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the United states steel used for the Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to develop the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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