Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became the Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no longer buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single style of car, which represented a travel from his pre-war industry strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the world so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not just one to miss a tip: rather than devote period and engineering talent to creating a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when it had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was with the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to generate the "Berliet Type VB" for the rate of 100 cars per day which would have also been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors and the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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