Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single sort of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during this war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to developing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when the idea had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was on the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
The factory were being set up to make the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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